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Suning Presence Can Enhance The Activation Of "haeinsa" Leading Position
In the home appliance chain stores to suppress Haeinsa external market, because the fakes flooding Haeinsa Circuit City was cleared out many local consumers. According to statistics, Haeinsa Circuit City has two consecutive years the turnover rate of 10% decline, many businesses have no choice but choose to flee.
Suning lead to "genuine low-cost" image into the medal Haiyin, trying to mature in that slice through the electrical city, after that might have Yongle. But the supermarkets in the Haeinsa worth exploring how to run a lot of problems, they could save the reputation of Haeinsa Circuit City, consumers can once again favor Haiyin, also a lot of manufacturers and consumers are concerned about the issue.
Suning foot in Haiyin business district, will enhance the leading position Haeinsa?
Last week, an official with Suning Electric City Sheng Yin digital signing, scored nearly 4,000 square meters stationed Haeinsa business district. Suning Appliance South China Zhou Xiao Zhang, director of business management center, said in the product category, product quality and make great efforts to "authentic cheap" image Haiyin Circuit City hit the soft underbelly of the lack of integrity. The Haiyin Electric Chamber of Commerce, said Choi Han-standard, Suning entry though pros and cons, but one thing is certain, can improve the credibility of Haeinsa Circuit City to accelerate the diversification of Haeinsa business district.
Three strategies to impact Haeinsa Suning
Reporters Digital Circuit City to see Sheng Yin, Su Ning won a total of 4,000 square meters of shop floor is being renovated. Zhou Xiao Zhang said, must be opened in time 51. According to reports, which operated through a careful screening category, the most powerful white Suning, the black line brand, authentic digital products,
Mobile
And
Home Theater
And other main products are "authentic cheap" sales.
Zhang Xiao-performance access to Haeinsa quite confident that he entered after that will Haeinsa Suning Electric Appliance City has a more intuitive price comparability. Leaving aside the strong black and white Suning Electrical products, with regard to the strengths of Haiyin
Sound
, The Suning down by 50% the price of home theater sound for high mass can win a lot of consumers. In Su Ning, consumers can be assured not just shopping, and Su Ning improve the service system is not Haeinsa existing businesses can match.
Addition, Suning will extend its opening hours to 10 pm, "not only to facilitate consumer shopping after work, but also reduces the overall operating time of the rent, it is those who can not learn the advantages of small businesses." Zhou Xiao Zhang said.
Haeinsa integrity urgent rescue
The full support of the Han Tsai, Su Ning into Haeinsa standard agree with that. He said that Suning will come together to help Haiyin popularity, increase credibility, thus reinforcing Haeinsa Circuit City rightful place in the market.
According to report, Haeinsa electrical business district is now the only remaining electrical professional market. Cheng Diaodui latest figures show two years ago in Guangzhou Haiyin or the first choice of people to buy home appliances, the current sentiment index Haeinsa business district remain at 28% ~ 30%, indicating that consumers in the shopping district Haiyin have sufficient awareness and appeal. But, according to industry estimates, annual turnover of more than 3 billion yuan of Haeinsa Circuit City chain of hypermarkets in the country to enter in Guangzhou has been shrinking year by year. An operating sound of the tenants told reporters that a year from the time last year, disappeared in the Haeinsa audio brand on as many as 6, even the largest market share in the operating area of CAV in Haeinsa also decreased by 1 / 4. "Contraction rate of more than 10%, nearly half of businesses do not make money while clinging on. Reason is that some small businesses to deceive consumers, so that the integrity of Haeinsa greatly reduced."
Haeinsa business district caused the decline of Dongshan District Government's attention. They said that instead of allowing supermarkets Haiyin business district surrounded by gradually eating into the market Haiyin, as the introduction of hypermarkets, shopping district in the consolidation of Haeinsa to create multi-element based on the development of new business circle Haeinsa. According to reports, the Government-organized "Haeinsa Riverside Regional Economic Development Forum" will be held in the near future, including, home appliance chain stores to appliance shopping district in the survival of mature Haeinsa is a new topic.
Chain stores are very cautious
Supermarkets how to survive in the Haeinsa not alarmist, it's prudent from Suning and Yongle's delayed entry into the can to lift the veil 12.
From last year, Suning stores in a city has never been less than 5,000 square meters, but this time only rented Suning nearly 4,000 square meters. While Suning and Sheng Yin Digital Circuit City have refused on grounds of commercial confidentiality to disclose the number of rent, but the reporter found that in Haiyin, shop rents as high as 400 ~ 500 yuan / square meter, can imagine the pressure on supermarkets. But Choi Han-marked that if supermarkets and well-managed, large numbers of non-credit management businesses be eliminated when the rent or will decline Haeinsa so that it can stick with it, businesses benefit.
But Haeinsa Shao Jianming, general manager of Center have a different view. He believes that there are many stores Haiyin, brand stores and agents set up their own shop, these are not supermarkets can impact the market. In the audio area, supermarkets are not many brands on the HI-FI will not affect market fundamentals. There are the digital market, "now 80% of photographers and photography enthusiasts are loyal customers Haeinsa. And many of the services of small businesses also increased their response much faster than supermarkets." Shao Jianming said.
There is reasonable. After all Haeinsa also attracts the attention of consumers. Who is out in the end who is not important, anyway survival of the fittest is inevitable. The consumer is the ultimate judge, who do you choose?
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